Clifford the Big Red Dog® Promotes
American Humane's Adopt-A-Dog Month®
in OctoberScholastic’s beloved
Clifford The Big Red Dog® is using his considerable crimson presence to help millions of homeless dogs throughout October as the official “spokesdog” for American Humane’s Adopt-A-Dog Month®. The monthlong event is observed every year to encourage people to help homeless animals by opening their hearts and homes to dogs in need.
“There is a great need for people to go to a shelter and find their new best friend,” said Marie Belew Wheatley, American Humane Association president and CEO. “With Clifford’s help, more people will recognize that by adopting a dog from a shelter, they’re saving the lives of these precious animals and giving them much-needed, loving homes while also enriching their own lives.”
American Humane, Clifford™, and Scholastic Media, are encouraging animal shelters and local PBS television stations to join forces to host Adopt-A-Dog Month events across the country during October. American Humane is sending Clifford-themed Adopt-A-Dog Month posters and other promotional materials to more than 6,000 animal shelters nationwide. Clifford will also mark this memorable month with a special TV theme week, “Clifford’s Mission: Paw-ssible,” on PBS KIDS® Oct. 9-13 (check local listings) featuring episodes highlighting pet care and responsible pet ownership. In addition, a new episode of “
Clifford’s Puppy Days™,” the successful spin-off series chronicling Clifford’s puppyhood, will premiere on Wednesday, Oct. 11, on PBS KIDS.
“Clifford has always been a dog with a huge heart who exemplifies the values of sharing, gratitude and kindness towards others,” said Deborah Forte, president of Scholastic Media, a division of Scholastic, the global children’s publishing, education and media company. “By working with the American Humane Association for Adopt-A-Dog Month, we hope to give a strong voice to this special cause and help others realize the importance of helping all those in need.”
For more information, visit
www.americanhumane.org/aadm
09-21-2006, 12:10 PM
Cliffords at it again!
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